Starting to examine our cartoons

Our first in this series looks at one of the underpinning facts that we have discovered in this project - the number of people who say that they have fallen into the industry:-

Whether it be in the Uk or further afield, it is clear to see how many people don't set out to enter our industry. When we have investigated, most people have no correct perception of what a career in the world of insight/research/data analysis can offer.

In the upcoming posts, we'll highlight some the ideas people have suggested to address this and the language that has been suggested to attract more people in the future.

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