Ellie Osbourne, one of our very active supporters from Chime Insight & Engagement, attended the Women in Research session the other evening that looked at gender inequality in our workforce and its impact on recruitment in our industry - we asked her to write a few words about how she found it.
Interesting results emerging from the WIRE research into gender equality in the workforce; when it comes to equality the market research industry appears to be a level playing field.
Susan is just as likely to be employed as Simon, and in fact there's no salary gap, they likely to be in the same salary bracket.
Our own group CIE, demonstrates the level playing field it is, with there being an almost equal gender split among its board of directors a management level typically dominated by men.
The take out is if your launching your career in market research your gender is unlikely to hinder you, it's more about personality, the language you use and how you position yourself. Adjectives that seem to appeal to the industry when recruiting are, creative,organised and initiative; while ambitious is viewed less positively.
Any women in or around London who'd like to get involved in a study looking at recruitment and career development issues in our industry (more details below), there’s a free WIRe event this coming Tuesday 10th November 6.30pm-9.30pm at the Linked In offices in London.
If you are interested in attending please visit:-
As well as hearing about the study, you can get involved and take part in the research yourself - here's how:
Feel free select one or more):
1. Please take the survey - it's short, sweet and intriguing (I promise!): tinyurl.com/wirelondon
2. Tweet the link, or reweet me: https://twitter.com/infomagpie/status/662341316320346112
3. Send it around to your colleagues and your MR friends.
All help much appreciated, and we will share the results in due time! (We will also be able to split the results by country.)
MRS is supporting Women in Research (WIRe) in a programme of research to determine the different elements affecting career progression within the research profession. The results of the study will be published in the January 2016 issue of Impact Magazine and will assist in the understanding of career development issues in our profession.
Even if you do not have personal experience of hiring or managing people, we still very much value your opinion. The survey includes fast-paced implicit tasks and experiments, the purpose of which will be revealed at the end of the survey.
Please note that all of your answers will be gathered on an anonymous basis and all research results will be treated confidentially.