Telling our Story with the R-Net'ers

We had a great session last week with the RNET’ers at MRS HQ.

As well as sharing some of the key headlines from our work to date, we had our attendees work on developing the "Story of Research" that will form the central core to our future planned communication activity.

Attendees completed a storybook to identify the key aspects of what should attract and engage people about a career in market research as well as how they can develop themselves as they progress in this varied and exciting area of work.

The delegates also had the opportunity to draw out how they thought a communication approach could be shaped – a couple of the great ideas are shown below

In the coming weeks the project team will be liaising with a number of industry bodies to develop a co-ordinated series of activities to start to action and communicate in a new way about our industry.

One of those areas will be about looking for representatives of our industries to go and talk to people at colleges, universities and schools about what a great career market research can offer – all materials and content will be provided centrally – we’d perhaps just need a few hours of your time each year to go and give a couple of presentations in your area.

If you are interested in being kept in the loop on this developing activity, please drop a short email to Mark  Hirst, one of the project team at markh@cie.uk.com and he will add you to our growing list of potential volunteers keen to turn our growing knowledge in this area into targeted action.